website
redesign
the previous website
The former website was difficult to manage and was built on a platform that is restrictive and (arguably) not in line with the vision for the business to increase its marketing efforts, to help accelerate growth even further.
The website was not representing the brand as well as it could. There was no strong value proposition, tone of voice, or key messaging flowing throughout the user journey.
We proposed a complete overhaul of the website; a redesign of the digital customer journey to make life easy for the user and focus the content and layout around what their core motivations are along with what they value most.
I participated in client reviews with the aim of comprehending their objectives, project timelines, and potential limitations that could arise.
key meeting considerations:
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What is the purpose of this project? Why are you doing it?
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Who are your competitors? Or are you doing something novel?
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What are you inspired by? What’s an example of a design you like?
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Whom do you want your project to reach?
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What is the most important feature if we had to cut it down to only one?
final designs
The client and I had a positive working relationship. We regularly communicated and shared feedback through Figma comments, which ensured a continuous sense of alignment. Upon submission of the final designs, the client expressed their satisfaction and gave their approval. Presently, these designs are being developed in WordPress.